On March 9th, 2020, Ex-Cell Kaiser, LLC unveiled a completely redesigned and rebranded website at www.ex-cell.com. The website was a highly anticipated project for customers and is expected to provide users a clean, uncluttered design that incorporates improved functionality and enhanced content. The website announcement is in coordination with a rebranded identity for Ex-Cell – equipped with a redesigned corporate logo.
Designed to work effortlessly across digital and physical channels, the new logo better reflects the brand today as it heads into the new decade. Brighter blue and new accents of green reflect the company’s commitment to recycling and sustainability. The gradient bar represents Ex-Cell’s commitment to producing sustainably made metal receptacles, while the gradient itself can be interpreted as a path leading to innovations. They also give a nod to Ex-Cell Kaiser’s most popular Kaleidoscope Collection, mirroring the multiple waste streams available within the collection.
“Our sales and marketing team put their talents to work, bringing you a brand new experience to uniquely customize your choice of Ex-Cell Receptacles with our 3D ‘Product Personalizer’, only available at www.ex-cell.com. We are excited to launch the Re-Branding of Ex-Cell Kaiser! You will receive the same great service and quality of our established brand and now we want to introduce you to what makes Ex-Cell Kaiser different and reinforce our dependable reputation that the marketplace has come to know. Our entire Ex-Cell Team has joined-together to provide our customers with new, easy to use tools, to have information at their fingertips, and to continue to promote sustainability with innovative solutions for their recycling and waste receptacle needs,” said Janet Kaiser, Owner and CEO at Ex-Cell Kaiser.
Created with the user experience in mind, website visitors will find the new website to effectively showcase a fresh look for Ex-Cell with its mobile-responsiveness, easy-to-navigate design, and simplified messaging. In addition to improving existing elements, and with the vision and help of TagPrints, a new service has also been added to the website: Product Personalization.
While product personalization isn’t new for Ex-Cell, this high-tech, 3D view and online personalization tool is. The Product Personalizer goes beyond anything available in the waste and recycling receptacle industry. Users will be able to build their receptacle from the ground up, choosing from our broad library of powder coat finishes or using their own PMS/RAL color, wide array of decals, and multiple lid options. In addition, users will also be able to upload their own logo and graphics, and see a real-time rendering of their design in a three dimensional setting.